Jet2 campaign highlights Ryanair fees
14.08.09
Jet2 has responded to Ryanair's announcement this week that it will open a base at Leeds Bradford Airport next March by releasing a no-holds-barred advertising campaign about its rival, highlighting Ryanair's surcharges. Sporting the slogan 'Don't get robbed', the campaign depicts a cartoon robber carrying a swag bag in Ryanair's blue and yellow colours.
The campaign details the differences in the two airline's extra charges, noting that a 22kg baggage allowance costs £7.99 with Jet2 while ‘other airlines’ charge £115. The campaign also compares check-in fees, with Jet2 offering free online check-in and charging £3 for airport check-in. At Ryanair, checking in online costs £5 each way – a fee that rockets to £40 at the airport. The advert warns: ‘Don't be fooled by other airlines. You will be robbed. For a cheap flight with transparent pricing book with Jet2.com.’
Philip Meeson, chief executive of Jet2's, told the Yorkshire Post he wanted to highlight Ryanair's hidden charges. He said: ‘It's a myth, their low prices. People often find we are competitive and cheaper.'
He also questioned Ryanair's tactics of ‘mirroring’ Jet2's routes – with the Leeds Bradford based airline already serving nine of the 14 new routes Ryanair will launch. He said: ‘They are offering quite a lot of the sunshine destinations that we already do. It doesn't seem to have a lot of imagination. It's not great for the environment to have two airlines flying on the same routes from a regional airport.’
Ryanair has not yet responded to the campaign.
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