Jet2 campaign highlights Ryanair fees
14.08.09
Jet2 has responded to Ryanair's announcement this week that it will open a base at Leeds Bradford Airport next March by releasing a no-holds-barred advertising campaign about its rival, highlighting Ryanair's surcharges. Sporting the slogan 'Don't get robbed', the campaign depicts a cartoon robber carrying a swag bag in Ryanair's blue and yellow colours.
The campaign details the differences in the two airline's extra charges, noting that a 22kg baggage allowance costs £7.99 with Jet2 while ‘other airlines’ charge £115. The campaign also compares check-in fees, with Jet2 offering free online check-in and charging £3 for airport check-in. At Ryanair, checking in online costs £5 each way – a fee that rockets to £40 at the airport. The advert warns: ‘Don't be fooled by other airlines. You will be robbed. For a cheap flight with transparent pricing book with Jet2.com.’
Philip Meeson, chief executive of Jet2's, told the Yorkshire Post he wanted to highlight Ryanair's hidden charges. He said: ‘It's a myth, their low prices. People often find we are competitive and cheaper.'
He also questioned Ryanair's tactics of ‘mirroring’ Jet2's routes – with the Leeds Bradford based airline already serving nine of the 14 new routes Ryanair will launch. He said: ‘They are offering quite a lot of the sunshine destinations that we already do. It doesn't seem to have a lot of imagination. It's not great for the environment to have two airlines flying on the same routes from a regional airport.’
Ryanair has not yet responded to the campaign.
Add to: del.icio.us | Digg it | Newsvine | NowPublic | Reddit
To book leeds bradford airport hotel or leeds bradford airport car park at the lowest price, click on these links to two great leeds bradford airport parking and leeds bradford airport hotels price comparison pages.