Jet2 'summer flights' ad banned
06.01.11
Leeds Bradford Airport based budget airline Jet2 has had an advertisement banned for being misleading. The ad was for summer flights to Prague for £19.99 one-way including taxes, but a would-be passenger complained to the Advertising Standards Authority (ASA) when he could not book a seat at the promised price.
Jet2 defended the claim and proved that it had sold seats on the route at £19.99, but the ad watchdog ruled the ads were misleading because most of the cheap 'summer' seats were sold for journeys in September and October (still technically part of the airline's summer schedule), with only a few for June and August and none for July. It has been told not to repeat the ad in the same format.
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