Jet2 flight sale advert banned
05.08.11
Jet2 cannot repeat a website and poster campaign featuring a beach with a parasol and a palm tree to advertise a summer sun flight sale after the Advertising Standards Authority (ASA) upheld a complaint that the campaign misled passengers into believing that the headline sale fare was available to all - or at least some summer sun - destinations.
The advertised headline fare of £9.99 was only available to three destinations - Amsterdam, Belfast and Dusseldorf - none of which have a beach with palm trees ! As the lead-in prices to all of the other destinations featured were included in the advert, the ASA said that it was not 'materially misleading', but ruled that it should not be repeated in its current form as consumers could be misled into believing the sale applied to summer sun routes.
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